Marriott Global, Inc., now declared its expansion into apartment-model lodging with the launch of Apartments by Marriott Bonvoy. The enterprise is seizing on growing purchaser desire amid families and close friends searching for additional space for stays, propelled by the mixing of operate and leisure travel, and the drive among the youthful tourists for wider lodging possibilities.
Marriott is building on its 26 many years of practical experience with Marriott Government Apartments, its serviced-apartment brand in Asia, Europe, the Center East, Africa, and Latin The usa. With the introduction of Apartments by Marriott Bonvoy, the company expects it will improve portfolio development globally and provide the serviced-apartment concept to Marriott guests in the U.S. and Canada.
“Vacationers scheduling holidays and very long company excursions today are trying to find additional preference in lodging, and the introduction of Flats by Marriott Bonvoy responds to those people developments though offering builders a premium solution backed by our trustworthy identify and distribution platform,” said Stephanie Linnartz, President, Marriott Intercontinental. “With Flats by Marriott Bonvoy, guests will be ready to shop a broader array of accommodation solutions within just the Marriott Bonvoy portfolio, growing their loyalty to the portfolio and its assortment of model choices.”
Marriott designs to introduce Apartments by Marriott Bonvoy in the higher-upscale and luxurious segments, distinguished from Marriott’s existing extended-continue to be makes, with distinctly made goods that replicate the regional community for independent travelers seeking extra room and household amenities. Flats by Marriott Bonvoy will characteristic a separate residing place and bedroom, comprehensive kitchen, and in-unit washer and dryer, but will be differentiated from Marriott’s present extended-remain makes by not delivering specific regular resort services these kinds of as food stuff and beverage, meeting areas, and retail. Flats by Marriott Bonvoy is expected to provide developers the flexibility to build new qualities or convert current attributes, with a style and design technique comparable to the company’s profitable Autograph Collection and Tribute Portfolio lodging makes, which offer customers independent, uniquely distinguished resort experiences. Residences by Marriott Bonvoy will be backed by Marriott’s potent reservations engine and Marriott Bonvoy, the company’s award-winning journey system with 173 million users.
Amongst journey people and Marriott Bonvoy members, there is a growing want for premium lodging that supply residence-like features as vacationers merge function and leisure journeys to reconnect with relatives and friends. According to Phocuswright investigate, three of the leading five motives for picking out an apartment-design rental are more home or area, entry to a entire kitchen and laundry, and residence-like truly feel.